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Remember When GTM Was Handcrafted?
May 08, 2025

Remember When GTM Was Handcrafted?

Maybe to scale better we need to think slower

Mac Reddin
Mac Reddin
20% more revenue without more meetings?
May 01, 2025

20% more revenue without more meetings?

Tex the top-selling T-Rex is on the hunt for more pipeline. 🦖

Mac Reddin
Mac Reddin
The SDR isn't dead - it's evolving
Apr 10, 2025

The SDR isn't dead - it's evolving

Today’s SDR Playbook Is All Grind, No Growth. Here’s how to fix it.

Mac Reddin
Mac Reddin
Outbound is eating itself alive
Apr 03, 2025

Outbound is eating itself alive

The Outbound Ouroboros consumes itself, here's what to do about it

Mac Reddin
Mac Reddin
The Uncanny Valley of Personalization
Mar 27, 2025

The Uncanny Valley of Personalization

“Hey {First Name}” isn’t personalization - it's lazy sales

Mac Reddin
Mac Reddin
You’re Measuring TAM and SAM... But What About NAM?
Mar 20, 2025

You’re Measuring TAM and SAM... But What About NAM?

Move over Target Addressable Market, say hi to Network Addressable Market

Mac Reddin
Mac Reddin
Do more than "asking for intros"
Mar 13, 2025

Do more than "asking for intros"

My 3 favorite GTN plays that go behind just asking for help.

Mac Reddin
Mac Reddin
The GTN Math Most Sales Teams Don't Understand
Mar 06, 2025

The GTN Math Most Sales Teams Don't Understand

If 15% of your meetings came from this channel, you'd make 20% more revenue.

Mac Reddin
Mac Reddin
The Key Role of Social Influence in Customer Referrals
Sep 12, 2024

The Key Role of Social Influence in Customer Referrals

Mac Reddin
Christian Jakenfelds
Mac Reddin, +1
Who Do Your Buyers ACTUALLY Trust?
Sep 05, 2024

Who Do Your Buyers ACTUALLY Trust?

Mac Reddin
Mac Reddin
When Should You Ask for an Intro?
Aug 29, 2024

When Should You Ask for an Intro?

4 Key Moments to Use Warm Intros (with Templates)

Mac Reddin
Mac Reddin
Warm vs. Cold: What’s the ACTUAL Difference?
Aug 22, 2024

Warm vs. Cold: What’s the ACTUAL Difference?

Mac Reddin
Christian Jakenfelds
Mac Reddin, +1
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Weekly insights and actionable tips on turning your network into real, warm pipeline.

Warm Revenue

Weekly insights and actionable tips on turning your network into real, warm pipeline.

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