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The Key Role of Social Influence in Customer Referrals
Mac Reddin & Christian Jakenfelds
September 12th, 2024 • Read Time: 2 minutes
Our goal for you today: Start measuring your customer’s social influence—not just their satisfaction with your product—to drive warm, sustainable revenue!
Hey folks,
Our Go-to-Network Evangelist, Christian Jakenfelds, is reporting back this week on an interesting article that uncovers:
❤️ How your customers with high Customer Lifetime Value are not necessarily the same as the ones with high Customer Referral Value.
📣 How important it is for your org to make it easy for happy customers to spread the word.
It’s a great read that shows how social impact can drive buying decisions and why satisfied customers who are also influential are key to driving warm, sustainable revenue.
🍿 The Future of Business: Leverage Your Network to Drive Pipeline
Struggling to hit quota with your current approach? Ready to try something new?
Join Rayna van Beuzekom in our latest video to learn how you can activate the networks around your business to find warm pathways to pipeline, and ultimately, more revenue for your org!
Go-to-Network is not some lofty approach that can only be used at the company or executive level. It’s a strategy you can start building into your current processes today.
Thank you for stopping by!
By the way! If you are in a GTM or revenue role and you want to contribute a blog post or article (or even a video!) to be featured in Warm Revenue Weekly, we'd love to hear from you.
Reply to this email or go answer the poll below! 👇
Until next time,
Mac 🦕
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